{"id":7914,"date":"2021-03-31T16:46:29","date_gmt":"2021-03-31T16:46:29","guid":{"rendered":"https:\/\/www.superminds.nl\/cool-stuff\/file-food-festival\/"},"modified":"2021-04-01T10:53:20","modified_gmt":"2021-04-01T10:53:20","slug":"file-food-festival","status":"publish","type":"cool-stuff","link":"https:\/\/www.superminds.nl\/en\/cool-stuff\/file-food-festival\/","title":{"rendered":"FILE FOOD FESTIVAL"},"content":{"rendered":"<p>With the successful awareness campaign \u2018File Food Festival\u2019, we, as a creative agency, wanted to show how effective guerrilla marketing can be. We took a problem and came up with a creative, thought-provoking solution that got people talking. In a world where everything is available 24\/7 and organic, fresh and sustainable is the norm, we were struck by the fact that this was not the case along the motorway. While pop-up restaurants, fresh food markets, snack huts and food hubs are everywhere, the dining experience along the motorway leaves little to the imagination. And especially after 8 pm, you don\u2019t get much further than a packaged cheese sandwich or that big yellow M along the road. We figured there must be another way! So we came up with the File Food Festival; a food truck festival along the A2 from Den Bosch to Amsterdam and vice versa. In collaboration with <a href=\"http:\/\/www.thefoodlineup.nl\" target=\"_blank\" rel=\"noopener\">The Food Line Up<\/a>, we are occupying all the petrol stations along the A2 with various original food trucks filled to the brim with the most delicious and, above all, fresh food. SUPERMINDS has had a very good relationship with the media for years and therefore quickly managed to attract the attention of various radio stations, TV shows, social media and newspapers.<\/p>\n","protected":false},"featured_media":5463,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"class_list":["post-7914","cool-stuff","type-cool-stuff","status-publish","has-post-thumbnail","hentry","category-creative-madness"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/cool-stuff\/7914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/cool-stuff"}],"about":[{"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/types\/cool-stuff"}],"version-history":[{"count":2,"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/cool-stuff\/7914\/revisions"}],"predecessor-version":[{"id":7927,"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/cool-stuff\/7914\/revisions\/7927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/media\/5463"}],"wp:attachment":[{"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/media?parent=7914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.superminds.nl\/en\/wp-json\/wp\/v2\/categories?post=7914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}