In strategy and positioning, we look at the identity aspects of your brand or organisation. This identity with specific characteristics should be relevant to your customer and should distinguish your brand from your competitors. In other words: how you want your potential customer to see you. A strong brand DNA is the first step towards business growth. If your brand is not positioned properly, there are two things that can go wrong. Firstly, your products or services do not reach the right target group. No clear position in the brand landscape results in lost visitors who do not know whether your brand is right for them. Secondly, your media mix is not in line with the platforms on which your brand is viewed. If the choice of media does not match your positioning, you are actually advertising for nothing. In other words, positioning is a profession in its own right and requires the precision of a partner like SUPERMINDS. Together we start with a clear strategy by mapping the blueprint of your company DNA. We then translate our strategies into a positioning plan that gives you a clear route for your organisation moving forward