Since 2017, SUPERMINDS has been a Marketing On Demand partner of Lindenhaeghe Opleidingen. For 15 years, Lindenhaeghe has been the number 1 education, training and exam institute in the Netherlands for financial professionals. At Lindenhaeghe you can find professional (financial) courses, exams and training in the field of personal development. The starting point is that continuity and improvement of both knowledge and skills are ensured in a professional and pleasant way. Lindenhaeghe stands for lifelong development with a smile.

As a Marketing On Demand partner, we have been acting as an extension of Lindenhaeghe Opleidingen’s marketing department for many years. Starting from a strategic request to reposition and rebrand the company, we developed the concept idea ‘Discover, Develop, Blossom, Surpass Yourself’. We linked personas to this, each of which stood for a clearly defined target group. This way, with those in mind, we were able to devise clear and targeted campaigns. Not only did we create a completely new corporate identity, but we also implemented the new corporate look in both internal and external communication tools. As a Marketing On Demand partner, we meet with the Lindenhaeghe team on a weekly and often even daily basis. Together we are responsible for all marketing and communication expressions and online and offline campaigns. Through Marketing On Demand, SUPERMINDS provides a full service addition and unburdening of their marketing department by delivering proactive advice, development, production and activation.

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