With more than 130 restaurants in 28 countries, Vapiano and its ‘fast casual dining’ formula is one of the largest in the world. In the Netherlands too, the number of branches is growing steadily and it is gaining popularity. Vapiano is known for their 100% homemade pasta, but is also very popular for their fresh pizzas that you can compose yourself. Their fast casual dining formula is their signature, where you don’t have to wait in line for your dish. More restaurants have been doing it since Covid-19, but Vapiano invented it years ago; smart ordering. At the table, scan the QR code with your smartphone and via the digital menu, guests select and pay for their favourite dishes and drinks. After that it, sit back and relax at Vapiano and your order is brought to your table.

As Marketing On Demand partner of Vapiano Netherlands, SUPERMINDS has been closely involved in the rebranding of the brand and we developed the slogan: ‘Vapiano is here for you’. The significance of this brand idea has been translated into various marketing and communication tools such as social media, leaflets, sidewalk signs, window stickers, menus, packaging materials and many more. As an extension of their marketing department, we work proactively on a daily basis to stay on top of the brand. Through our online weekly meetings, our monthly on-site days and our Quality meetings on a quarterly basis, we stay ahead of what’s to come, we can respond quickly and work together transparently. Something that is highly appreciated in a partnership as equal as that on a Marketing On Demand basis.

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