Retail activation becomes even more interactive with the use of Augmented Reality. Our strategic partners at BeyondFive came up with a high-profile activation inspired by the 65th birthday of Dick Bruna’s Miffy. One simple yet effective example is the interactive birthday countdown calendar. For instance, the countdown calendar covers a period of 10 days where a new offer or surprise is released each day, which is only valid on that day. You can discover this by simply scanning the QR code of that day with your smartphone.