Retail activation becomes even more interactive with the use of Augmented Reality. Our strategic partners at BeyondFive came up with a high-profile activation inspired by the 65th birthday of Dick Bruna’s Miffy. One simple yet effective example is the interactive birthday countdown calendar. For instance, the countdown calendar covers a period of 10 days where a new offer or surprise is released each day, which is only valid on that day. You can discover this by simply scanning the QR code of that day with your smartphone.

As such, we count down to 21 June, the day of Miffy’s real birthday. On this day there is a big party at the Bruna stores. This way, Miffy treats
you to various discounts and there are various activities for children, such as the Miffy birthday colouring page. Colour it and bring your coloured Miffy to life in Augmented Reality. Upload your creation to the gallery, collect the most likes and win a Miffy figurine based on your creation. But you can also make Miffy come alive through your own T-shirt. Or when buying Bruna products, you receive stickers of all Miffy’s friends. The stickers can be collected in an album and brought to life through AR. When all stickers are collected it becomes one complete story, but also an Augmented Reality film! The possibilities are endless and immensely popular.

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