The world around us is changing. Online sales are taking off. Distinguishing yourself from your competitors online is key. Creating an experience in e-tail is also important. Your target audience is also mostly at home because of Covid-19. Working from home has been the norm since 2020 and the convenience of online shopping has exploded. People are less likely to go to physical shops, but prefer to order safely online. However, the online shopping experience and personal advice are still often lacking. Perception is emotion and emotion leads to buying. That’s why our brainiacs in Amsterdam have developed a conversion-enhancing solution, where the consumer can ‘physically/emotionally’ experience the product and also see how it looks in their home.